Brand Identity & Packaging Design

Earth Control is a new Danish snack brand that wants to make an impact in the category of handcooked chips. Most handcooked chips brands focus on tradition and craft.

We challenged our client to think differently about how a fast-moving-consumer-goods product can live by designing personality into an otherwise generic category full of boring food appeal and aesthetics.

The result became a narrative brand and packaging design revolving around a visual storytelling about

Earth Control. As the product line grows each universe adds to the brand story in a fun and quirky way.

Agency: Halbye Kaag JWT