Saxo Bank, a leading global online trading platform, faced a challenge in updating its brand identity to resonate with a broader audience amid growing interest from private investors and a rising distrust in the financial sector. For over 30 years, the brand had been associated with traditional, wealth-focused imagery, but the shift towards a more accessible, positive view of investing was necessary.

Fireball helped redefine Saxo’s purpose with the tagline, “We get curious people invested in the world,” emphasizing how the platform empowers individuals to strengthen their finances and engage with global markets. Building on this purpose, we developed a modern, globally relevant visual identity and toolkit that appeals to today’s digitally savvy investors, ensuring a seamless, engaging experience across all touchpoints of the customer journey.

MADE [AT] FIREBALL