The challenge

TDC Erhverv was the obvious choice for large complex companies, but not as clear for the 300,000 smaller businesses in Denmark.

TDC Business wanted to transform itself into a more agile, digital service provider serving both large and smaller businesses.

The solution

Building on the core strength of TDC Business’s existing identity, we created a modern and welcoming brand expression that drives the transformation of TDC Business and repositions the market leader from being a telecommunications company to a modern and agile service provider with a broad portfolio of IT products.

Relevant for all of Denmark’s small and medium-sized businesses.A

Agency FIREBALL