With its bold architecture, central location and more than 100.000 visitors each month, TorvehallerneKBH has rapidly become a unique market place experience and one of the most popular locations in Copenhagen – whether you are in the mood for fresh fish, local chocolate or just a damn good cup of coffee.

When asked to design a simple wayshowing system for TorvehallerneKBH, we knew that the solution had to be perfectly balanced between standing out when needed, but also blending in when not.

By working with every part of the signage production – from illustrating the iconic chalk pictograms, designing the sign shapes, chosing the right materials to balancing the brightness of the LED lights inside each sign, we did our best to get it all right. Visit TorvehallerneKBH to see the final result.

Agency: Halby Kaag JWT